Virtually every day during the 16-month project, a Generation Green activity took place somewhere in England – in a National Park, youth hostel, outdoor centre, school or online.
While the project delivered national reach and benefited young people aged 7 years and upwards, the primary target group was young people aged 14 to 26 years from the North, Midlands, and coastal and deprived urban areas.
At the very core of these are young people that are traditionally less likely – due to social, economic and cultural factors – to connect with nature, or engage with nature and nature preservation/conservation.
Generation Green delivered more than 115,000 opportunities to connect young people to nature - many for the first time - and to cultivate a sense of care for the natural environment.